Who we are
Turubai — the Swahili word for canvas — is more than a name. It is our metaphor, our method, and our movement.
We are an African interdisciplinary cultural collective and cultural laboratory. We work across art and social practice, creative research, feminist cultural practice, and human-centered design — holding space for complexity rather than flattening it.
Turubai is both Tribe and Lab. The Tribe holds people, practices, and cultural life. The Lab holds systems, tools, and applied experimentation. Together, they form a living organism.
What we do
We cultivate creative interdependence — designing ecosystems rather than isolated outputs. Our work engages culture, care, and community through ritual-based practice, applied research, and collaborative making.
- • Creative strategy and cultural systems design
- • Human-centered design labs and research
- • Feminist and justice-rooted creative practice
- • Toolkits, media, and storytelling for collective learning
- • Long-term collaborations with organizations and movements
Inquiry Lenses
Perspectives through which we explore the world. Our work unfolds through four dynamic lenses that structure focus while remaining fluid.
Roots & Rights
Considers the foundations of dignity, equity, and justice. Where accountability is tested, ethical systems are prototyped, and social structures are reflected upon.
Body & Being
Examines learning, health, growth, and emotional life. Here, human-centered experiences, embodied practice, and skill-building come to life.
Systems & Structure
Explores operational, institutional, and infrastructural design. Frameworks, platforms, and district-scale interventions emerge here.
Earth & Exchange
Engages sustainability, resource flows, partnerships, and interdependence. Community, place, and relational ecosystems live here.